Rainbow Families
Brand Identity
Oct 2023
Rainbow Families’ brand identity project establishes a visual language centered on inclusivity and vibrant, saturated color palettes. The design system utilizes a modular approach, characterized by concentric arches, geometric stripes, and clean typography that functions across both static print collateral and motion graphics. Creative contributions include graphic design by POPOLA and 3D and motion work by David Bonilla. The identity incorporates photography by Andrej Drozdan and paper textures from Hahnemühle, resulting in a cohesive aesthetic that leans into a minimalist, vector-led approach. The project features a broad range of applications, from physical merchandise like canvas totes and posters to digital screen mockups, all unified by consistent branding and sharp motion graphics.
Commercial, Vertical
