Rainbow Families: Brand Identity

Oct 2023

Rainbow Families presents a vibrant brand identity defined by its bold use of saturated color and modular geometry. The visual system, developed by POPOLA with 3D and motion work by David Bonilla, utilizes concentric arches and playful patterns to create a cohesive aesthetic that spans both static and motion media. Across various touchpoints—from tote bags to digital mockups—the brand leans into minimalist typography and high-contrast layouts. The project incorporates professional photography by Andrej Drozdan and high-quality paper specifications from Hahnemühle to ground its digital assets in tactile reality. By combining natural light techniques with clean vector design, the identity maintains a distinct, modern presence while utilizing a diverse color palette to express community-focused themes.

Commercial, Vertical