BrandRainbow Families
ProjectBrand Identity

Rainbow Families Brand Identity 2023
Associated creatives
Tags
Description
This graphic design showcase for the Brand Identity project by Rainbow Families features two smartphone mockups displayed side by side against a clean off-white background. The mockup on the left displays a bold black-and-white checkerboard pattern framing a vibrant, multi-coloured symmetrical arch graphic in shades of yellow, pink, purple, and green. The mockup on the right presents a solid royal blue screen featuring centered serif typography with the text Colorful, because the world isnt black & white. The composition highlights clean vector lines, bold geometric forms, and high-contrast colour palettes created as part of the brand identity collateral.
Style
Horizontal, Commercial, Graphic
Techniques
Vector
Color
Jet Black (30%)
Pure White (30%)
Royal Blue (40%)
Background
White Seamless
Context
Digital / Display Advertising