Puma: Rosé ''Speedcat'' Global Campaign SS Drop

Sep 2025

Puma introduces its latest Speedcat collection featuring Rosé in a global campaign that juxtaposes athletic heritage with modern street aesthetics. Photographer William Arcand captures the movement across two distinct environments, alternating between vibrant, natural light outdoor settings and moody, industrial interiors. Fashion editor Aeri Yun styles the artist in a series of performance-leaning ensembles, ranging from classic track-inspired outerwear to contemporary crop silhouettes. Makeup artist Won Jungyo provides the editorial beauty direction. The visual language employs asymmetric framing and gritty, analogue film textures to ground the sportswear collection in an automotive-inspired narrative.

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Advertising Campaign