Puma

Sep 2025

Puma’s latest global campaign for the Speedcat SS drop features Rosé Park in a series of images that navigate between high-contrast commercial studio aesthetics and industrial grit. Photographer William Arcand frames the artist in diverse settings, moving from vibrant, open-air landscapes characterized by natural light to enclosed, automotive-inspired environments. The imagery utilizes distinct framing techniques, such as organic, asymmetric borders, to distinguish the commercial output from the editorial-leaning captures. Fashion styling by Aeri Yun and makeup by Won Jungyo anchor the aesthetic, pairing athletic apparel with metallic accents to define the project's sportswear-meets-fashion focus.

Horizontal

Sportswear

Advertising Campaign