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Brand
Puma
ProjectRosé ''Speedcat'' Global Campaign SS Drop
Rosé seated amidst a large stack of discarded car tires wearing a Puma crop top and boots.

Puma Rosé ''Speedcat'' Global Campaign SS Drop 2025

Associated creatives

William Arcand
William ArcandPhotographer
Aeri Yun
Aeri YunFashion Editor/Stylist
Won Jungyo
Won JungyoMakeup Artist
Rosé Park
Rosé ParkEntertainer

Tags

rose parkrose park puma campaignwoman sitting on tireswoman in black crop toppuma speedcat campaignstacked tires

Description

Rosé is featured in the global campaign for Puma, photographed by William Arcand with fashion editing by Aeri Yun and makeup by Won Jungyo. The image captures the artist seated amidst towering piles of black car tires and metallic wheel rims in an industrial setting. She wears a black athletic crop top with white detailing, brown shorts, and tall black boots paired with white footwear. The moody lighting and gritty background emphasize an urban, automotive-inspired aesthetic.