Puma
PUMA x Madhappy Collaboration
Brand
Date
Oct 2025
Description
Puma partners with Madhappy for this collaborative sportswear campaign, centered on a series of studio portraits featuring Lila Moss. The imagery leans into a minimalist aesthetic, utilizing soft, even studio lighting to highlight the range of tracksuits, knitwear, and denim. The campaign focuses on a clean, commercial visual style, pairing the activewear with layered textiles and subtle lighting effects. With photography by Madhappy, the project showcases the collection across a variety of casual and performance-leaning ensembles.
Style
Commercial, Clean, Minimalist, Vertical
Techniques
Soft Light
Industries
Sportswear
Background
White Seamless, Residential Building
Context
Advertising Campaign
Associated creatives
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