Puma: PUMA x Madhappy Collaboration

Oct 2025

Puma partners with Madhappy for this collaborative sportswear collection, centering on a series of studio portraiture shots. The campaign leans into a minimalist aesthetic, highlighting the apparel through clean compositions and a consistent palette. Featuring Lila Moss as the primary talent, the series captures the collection's apparel range, from track jackets and denim to knitwear. The imagery utilizes soft, diffused lighting and a neutral studio backdrop to maintain a focus on the texture and layering of the pieces.

Clean, Vertical, Editorial

White Seamless

Advertising Campaign