Pull & Bear: Urban Worker
Brand
Date
Jun 2025
Description
Pull & Bear presents Urban Worker, a high street fashion campaign captured by photographer Isaac Calpe. Produced by Charlie Dominguez Raidi, the project features model Rayan Mazuel in a series of outdoor portraits set against a serene lakeside backdrop. The imagery leans into a utilitarian aesthetic, highlighting relaxed-fit workwear staples, cargo shorts, and structured denim. Utilizing natural light to accentuate the earthy palette and varied textures of the apparel, the campaign maintains a clean, lifestyle-oriented composition across both editorial and commercial frames.
Style
Earthy, Horizontal
Techniques
Natural light
Industries
Background
Lake
Context
Advertising Campaign
Associated creatives
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