Pull & Bear
Urban Worker
Brand
ProjectUrban Worker
Date
Jun 2025
Description
Pull & Bear presents Urban Worker, a fashion campaign shot by photographer Isaac Calpe and produced by Charlie Dominguez Raidi. The project features model Rayan Mazuel in a series of outdoor lifestyle portraits that lean into utilitarian aesthetics. The imagery utilizes natural light to capture earthy tones and textures across a variety of casual, layered ensembles. Set against the backdrop of a lakeside dock, the aesthetic combines high street fashion with relaxed workwear silhouettes.
Style
Earthy, Horizontal
Techniques
Natural light
Industries
High Street Fashion
Background
Lake
Context
Advertising Campaign
Associated creatives
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