Pull & Bear Urban Worker 2025

Description

Model Rayan Mazuel stands casually on a wooden floating dock overlooking deep green water in this campaign shot for Pull & Bear's 'Urban Worker' project, captured by photographer Isaac Calpe and produced by Charlie Dominguez Raidi. He wears a relaxed-fit dark navy short-sleeve crewneck shirt paired with patterned earth-tone cargo shorts and wheat-colored work boots over white crew socks. He accessorizes with a white baseball cap, a fine necklace, and features long wavy dark hair falling past his shoulders. The scene is illuminated by soft, natural outdoor daylight against the rippling surface of calm open water.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Lake

Context

Lookbook