Pull & Bear Urban Worker 2025

Description

Captured by photographer Isaac Calpe and produced by Charlie Dominguez Raidi for Pull & Bear's Urban Worker project, model Rayan Mazuel poses outdoors on a wooden lakeside dock. He wears a loose white striped short-sleeve t-shirt layered over a dark long-sleeve top, paired with relaxed brown workwear shorts, white crew socks, and tan lace-up nubuck boots. Natural daylight illuminates the scene against a background of rippling, softly focused lake water. Mazuel's long wavy dark hair and direct gaze toward the camera anchor the relaxed, utilitarian styling of the campaign.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Lake

Context

Advertising Campaign