Pull & Bear Urban Worker 2025

About

Captured by photographer Isaac Calpe and produced by Charlie Dominguez Raidi for Pull & Bear's Urban Worker project, model Rayan Mazuel poses outdoors on a wooden lakeside dock. He wears a loose white striped short-sleeve t-shirt layered over a dark long-sleeve top, paired with relaxed brown workwear shorts, white crew socks, and tan lace-up nubuck boots. Natural daylight illuminates the scene against a background of rippling, softly focused lake water. Mazuel's long wavy dark hair and direct gaze toward the camera anchor the relaxed, utilitarian styling of the campaign.