Pull & Bear Urban Worker 2025

Description

Model Rayan Mazuel reclines on a wooden floating dock in a relaxed pose for the Pull & Bear Urban Worker project, photographed by Isaac Calpe and produced by Charlie Dominguez Raidi. Mazuel wears a short-sleeve patterned beige t-shirt, light-wash wide-leg denim jeans secured with a black belt, and neutral slide sandals. His long wavy dark hair cascades over his shoulder as he gazes directly into the camera. In the background, a tranquil lake stretches toward lush green forested hills under soft, diffused natural daylight.

Style

Editorial, Horizontal, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Lake

Context

Advertising Campaign