PUBLIC Editions
So, Why Not?








Mar 2025
PUBLIC Editions presents 'So, Why Not?', a fashion editorial project that explores textural contrast and avant-garde silhouettes. Centered on model Tabitha Bennett, the series employs a mix of natural ambient lighting and deliberate flash techniques to highlight the intricate details of structured garments and distressed denim. Photographer Sarah Piantadosi documents the subject across both woodland landscapes and atmospheric studio settings, utilizing monochrome grading to emphasize the tactile quality of the collection. The project features fashion styling by Eline Hoyois, which integrates lace, satin, and spiked, sculptural pieces. This aesthetic is complemented by beauty styling from hair artist Andrea Martinelli, who opts for intricate finger waves and rococo-inspired curls, alongside makeup artist Lauren Reynolds, who defines the look with vintage-arched brows and deep lipstick shades. Casting by Clare Rhodes and manicured detailing by Liia Zotova round out the production, which was overseen by executive producer Giorgio Tsintoukidis. The final work leans into a moody, retro-inspired editorial style defined by soft light and an analogue film aesthetic.
Editorial, Vertical
Designer Fashion
Editorial


