PUBLIC Editions
2°C to 7°C (35°F to 45°F)
Apr 2025
PUBLIC Editions presents '2°C to 7°C (35°F to 45°F),' a fashion editorial project that explores textural contrast through an avant-garde lens. The series features model Adesuwa Aighewi, with photography by Hendrik Schneider and styling by Matthew Josephs. The creative direction leans into a gritty, urban aesthetic, utilizing both natural light and sharp, directional flash to emphasize the interplay between industrial materials and intricate garment detailing. The imagery captures a series of sculptural compositions, featuring set design by Jack Appleyard. The visuals center on layers of floral arrangements against wire mesh, asphalt, and concrete backdrops. Hair styling by Issac Poleon and makeup by Lauren Reynolds complete the look, resulting in a project that merges fashion with raw, textured environmental elements.
Editorial, Moody, Vertical
Designer Fashion
Editorial
