PUBLIC Editions: Snow Crash

Apr 2025

PUBLIC Editions presents Snow Crash, a fashion editorial project that explores the interplay between contemporary design and stark, industrial environments. The series leans into a cinematic, moody aesthetic, using natural light and analogue film techniques to frame its subjects against the backdrop of urban architecture and sparse, textured landscapes. Captured by photographer Michael Hauptman, the work focuses on a gritty, atmospheric narrative, complemented by styling from Esther Matilla. The editorial features models Cranston Mills and Lain Salazar, with hair by Tamas Tuzes and makeup by Jamal Scott, whose work emphasizes a clean, contoured approach that mirrors the industrial surroundings.

Editorial, Vertical, Desaturated

Natural light

Editorial