Prolaio

Nov 2024

The brand identity for Prolaio, a technology enterprise focused on heart care software, was developed by The Collected Works. The project spans a comprehensive suite of corporate collateral and digital interfaces, including website design, stationery, and business cards that utilize minimalist typography and structured layouts. Materiality plays a central role in the physical assets, which feature extensive use of emboss and deboss techniques on paper stocks. The identity extends into motion graphics, where generative animation and organic forms are used to represent the brand's focus on heart science. This digital approach is further applied to environmental displays, utilizing motion graphics and textured elements to communicate the company's platform and mission statement.

Commercial, Clean, Horizontal, Minimalist

Typography

Enterprise & B2B Software

Brand Film / Corporate Video