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BrandProlaio
ProjectBrand Identity
Three vertical books with Prolaio branding and Hypertrophic Cardiomyopathy Program titles on a solid red background

Prolaio Brand Identity 2024

Associated creatives

The Collected Works
The Collected WorksGraphic Design

Tags

three booksbook designbranded booksprolaio bookshypertrophic cardiomyopathy program books

Description

This graphic design project by The Collected Works features three vertical books presented side by side against a solid red background. Each book displays the Prolaio brand name, a subtitle reading Heart care connected, and the main title Hypertrophic Cardiomyopathy Program in clean typography. A supporting description states that Prolaio creates better outcomes for people with heart conditions through a connected data platform. The left book utilizes shades of crimson red and burgundy with a circular motif, the middle book features warm amber and yellow-brown tones, and the right book displays purple and deep violet hues.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Enterprise & B2B Software

Color

Burgundy (30%)
Burnt Orange (30%)
Plum (30%)

Background

Solid Colour

Context

Advertising Campaign, Brand Film / Corporate Video