Progressive: Watch Party
Brand
Date
Nov 2023
Description
Progressive presents Watch Party, a commercial production that leans into a domestic setting. The spot captures a social gathering, alternating between group interactions with a mascot and humorous dialogue regarding the nature of a party. Produced by VML US, the project utilizes live-action technique to depict candid expressions and casual everyday attire. The visual execution employs a retro aesthetic, maintaining a focus on group dynamics within the residential environment.
Style
Horizontal, Commercial, Retro
Industries
Color
Navy
Jet Black
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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