Progressive: Valet
Brand
Date
Mar 2026
Description
Progressive presents Valet, a commercial spot featuring the ongoing 'Dr. Rick' campaign. The narrative follows Dr. Rick as he coaches young homeowners navigating the perils of turning into their parents, specifically focusing on parking habits and auxiliary space etiquette. The work captures a character-driven scenario set between a valet station and an office environment. Produced by Moxie Pictures, the spot employs live-action techniques to maintain the series' recognizable aesthetic. Post-production and visual effects were handled by ZERO VFX, with sound design and music provided by Soundtrack Group and JSM Music.
Style
Horizontal, Commercial
Industries
Color
Navy
Beige
Medium Grey
Background
Residential Building
Context
TVC / TV Commercial
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