Progressive
Valet
Brand
ProjectValet
Date
Mar 2026
Description
Progressive presents Valet, a commercial spot featuring the ongoing 'Dr. Rick' character series. The narrative explores the relatable anxieties of new homeowners, positioning the insurance brand within the broader home and auto service category. The production utilizes live-action techniques to contrast outdoor valet settings with professional office environments. The project saw Moxie Pictures manage the production, with post-production and VFX provided by ZERO VFX and William McVay. Sound design and music were composed by Soundtrack Group and JSM Music.
Style
Horizontal, Commercial
Industries
Insurance
Color
Navy
Beige
Medium Grey
Background
Residential Building
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.