Progressive: Superman

Brand

Date

Jun 2025

Description

Progressive presents 'Superman,' a commercial spot that integrates the brand's established comedic narrative with a high-stakes action sequence. The film features company representatives Flo and Alan on a city street, contrasting their standard insurance dialogue with a sudden, explosive heroic intervention by Superman. Produced with polished live-action production values and clean studio-grade lighting, the narrative shifts between the mundane reality of an insurance claim and the heightened drama of a superhero encounter. The project was developed with creative contributions from agencies including Arnold Worldwide, Station Film, Ninety6, and BMF, with additional VFX and post-production work provided by Brickyard, Union Editorial, and Edelman US.

Style

Horizontal, Commercial, Clean, Polished

Industries

Insurance

Color

Pure White

Jet Black

Background

Street

Context

TVC / TV Commercial