Progressive: Suits
Brand
Date
Nov 2023
Description
Progressive presents a lighthearted commercial titled Suits, which centres on a chance encounter between two men sporting identical metallic gold outfits. Directed by Visie Admin, the narrative leans into a humorous back-and-forth dialogue as the two characters confront each other over their matching wardrobe choices. The production, developed by VML US, utilizes a live-action technique to capture the interaction within a stark, industrial terminal environment. The commercial employs a polished aesthetic, punctuated by a replay sequence that shifts the perspective of the interaction.
Style
Humorous, Horizontal, Commercial, Polished
Color
Gold
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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