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Progressive: Squadcast

Date

Dec 2025

Description

Progressive presents 'Squadcast,' a latest installment in the long-running insurance brand's promotional campaign series. Directed by NuContext Creative, the project features iconic characters Flo and Jamie in a high-fidelity office setting. The spot leans into the brand's established comedic dialogue style, utilizing live-action techniques and clean, minimalist art direction. The production emphasises sharp, medium-framed visuals and soft natural lighting to maintain the familiar aesthetic of the wider campaign.

Style

Horizontal, Commercial, Clean

Industries
Color
Pure White
Navy
Background

Office

Context

Social Media / Short Form Video

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