Progressive: Social Listening
Brand
Date
Jul 2023
Description
Progressive explores the intersection of digital behavior and everyday communication in this commercial production, Social Listening. The spot takes a humorous look at modern habits, featuring an expert facilitating a group therapy session centered on internet search habits and social media usage. Produced as a live-action commercial, the project utilizes a clean aesthetic to highlight the dialogue between the session participants and the lead expert. The narrative shifts between a seated group setting and the instructor’s desk, emphasizing digital concepts through staging and professional lighting.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Medium Grey
Pure White
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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