Progressive: Sign Spinner "Garbage Day"
Brand
Date
Jan 2021
Description
Progressive presents "Sign Spinner: Garbage Day," a commercial spot that centers on the familiar character archetype of the roadside sign spinner. Against an urban backdrop featuring a brick building and a stationary garbage truck, the live-action narrative focuses on a spinner promoting car insurance savings. The execution relies on natural daylight and clean, straightforward composition to maintain a commercial focus on the featured promotional messaging. Arnold Worldwide led the agency and creative development for the project, with production handled by Community Films and post-production by Brickyard.
Style
Horizontal, Commercial, Action, Clean
Industries
Color
Navy
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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