Progressive: Pump Talk
Brand
Date
Mar 2025
Description
Progressive's Pump Talk commercial spot features a comedic interaction set at a gas station, contrasting a casual encounter between two men loading dirt bikes with a breakdown of social etiquette by Dr. Rick. The project relies on a clean, live-action technique to deliver the dialogue-driven narrative. Produced by Moxie Pictures with agency work from Arnold Worldwide, the spot integrates post-production and VFX expertise from Cosmo Street, Zero VFX, and The Color Refinery. Audio elements were handled by Soundtrack Group and JSM Music to round out the horizontal commercial format.
Style
Horizontal, Commercial, Clean
Industries
Background
Service Station
Context
TVC / TV Commercial
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