Progressive: Magnet
Brand
Date
Mar 2026
Description
Progressive presents "Magnet," a commercial spot that expands the ongoing Dr. Rick campaign. The narrative follows the recurring character as he interacts with various homeowners in a suburban setting and speaks directly to the camera from an office environment. The production utilizes professional lighting and clean, live-action techniques to maintain a consistent aesthetic across multiple settings. Moxie Pictures led the production, with post-production and VFX work contributed by ZERO VFX and William McVay.
Style
Horizontal, Commercial, Clean
Industries
Color
Charcoal
Beige
Jet Black
Background
Street
Context
TVC / TV Commercial
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