Progressive presents "Magnet," a commercial spot that expands the ongoing Dr. Rick campaign. The narrative follows the recurring character as he interacts with various homeowners in a suburban setting and speaks directly to the camera from an office environment.
The production utilizes professional lighting and clean, live-action techniques to maintain a consistent aesthetic across multiple settings. Moxie Pictures led the production, with post-production and VFX work contributed by ZERO VFX and William McVay.
