Progressive

Magnet

Brand

Date

Mar 2026

Description

Progressive presents Magnet, a live-action commercial spot featuring the ongoing Dr. Rick character series. The film captures interactions between the character and various homeowners across suburban residential settings, balanced by segments shot within a professional office environment. Produced by Moxie Pictures, the work leans into a clean, narrative-driven aesthetic that maintains consistent branding across both location and interior set pieces. Technical post-production work was completed by ZERO VFX and William McVay, with audio elements managed by JSM Music and Soundtrack Group to support the dialogue-heavy creative.

Style

Horizontal, Commercial, Clean

Industries

Insurance

Color

Charcoal

Beige

Jet Black

Background

Street

Context

TVC / TV Commercial