Progressive Insurance: Letting Go
Date
Jan 2024
Description
Progressive Insurance presents 'Letting Go,' a humorous narrative campaign featuring the ongoing Dr. Rick character series. The commercial follows the protagonist as he assists young homeowners in overcoming their attachment to dated personal items, moving between an outdoor industrial setting and his clinical office space. Developed by agency partner Arnold Worldwide and produced by Moxie Pictures, the spot employs polished live-action technique and standard commercial framing. Post-production, visual effects, and sound design were managed by Zero VFX, The Color Refinery, Soundtrack Group, and JSM Music, rounding out the production ensemble.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Color
Charcoal
Pure White
Background
Office
Context
TVC / TV Commercial
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