Progressive Insurance: Dr. Rick "Seminar"
Date
Jan 2021
Description
Progressive Insurance expands its long-running campaign with this commercial spot featuring Dr. Rick. The production, executed by Moxie Pictures, centers on a seminar setting where the character addresses common parental habits in front of a live audience. The work leans into a humorous tone, utilizing clean, live-action techniques to capture the interplay between the host and participants. Post-production and visual effects were handled by Zero VFX, with additional support from Cosmo Street.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Charcoal
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
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