Progressive Insurance expands its long-running campaign with this commercial spot featuring Dr. Rick. The production, executed by Moxie Pictures, centers on a seminar setting where the character addresses common parental habits in front of a live audience.
The work leans into a humorous tone, utilizing clean, live-action techniques to capture the interplay between the host and participants. Post-production and visual effects were handled by Zero VFX, with additional support from Cosmo Street.