Progressive Insurance Letting Go 2024

Description

This commercial spot titled Letting Go for Progressive Insurance features Dr. Rick guiding young homeowners to part with old items they are holding onto. Dr. Rick interacts with participants outside by a large industrial dumpster while also appearing in his professional office setting. The production involves Arnold Worldwide as the creative agency and Moxie Pictures for production, with post-production and visual effects by Zero VFX and The Color Refinery. Sound design and music are handled by Soundtrack Group and JSM Music. The video utilizes professional commercial framing and lighting techniques to deliver a humorous narrative campaign.