Progressive Insurance continues its Dr. Rick campaign, featuring the character conducting parent-life coaching sessions for new homeowners. The commercial transitions between whiteboard coaching sessions and domestic scenarios, as the protagonist provides guidance to help adults avoid emulating their parents' habits.
Produced by Moxie Pictures with creative input from Arnold Worldwide, the spot employs live-action technique and a humorous tone to deliver its message. The visual execution relies on clean interior sets and natural lighting to frame the comedic performances.
