Progressive: Inherit

Jun 2025

Progressive explores the concept of generational connection in its latest campaign, 'Inherit.' The cinematic spot focuses on small, intimate domestic rituals, from a father cutting his son's hair to shared moments of play with nail polish and accessories. The film utilizes warm lighting and live-action techniques to emphasize the emotional weight of inherited habits and family bonds. The narrative relies on steady, rhythmic pacing to capture these personal interactions across different age groups within the home. This project was developed by agency Arnold Worldwide, with production handled by Sanctuary Films. Post-production and visual effects were provided by Color Collective and Zero VFX, while music and sound design were managed by Sonic Union and Found Objects Music.

Horizontal, Cinematic, Warm

Bathroom

TVC / TV Commercial