Progressive: Game Plans
Brand
Date
Nov 2023
Description
Progressive presents 'Game Plans', a commercial spot that centers on the high-energy environment of a home watch party. The film utilizes a live-action technique to capture a crowded living room setting, where guests interact alongside a mascot during a sports broadcast. The narrative flows through domestic vignettes, highlighting the interplay between characters in a contemporary interior space. The production, spearheaded by the agency VML US, balances the bustling atmosphere of the party with the specific replay mechanics seen on screen.
Style
Horizontal, Commercial
Industries
Color
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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