Progressive: First Contact
Brand
Date
Jan 2023
Description
Progressive presents the First Contact campaign, a series of commercials that continue the suburban narrative featuring Dr. Rick. As a dedicated parent life coach, Dr. Rick guides young homeowners through relatable domestic scenarios, primarily staged in driveway and professional office environments. The production leans into a humorous tone, utilizing live-action technique and cinematic framing to anchor the interactions. Natural light emphasizes the suburban setting and professional wardrobe, maintaining the continuity of the established creative series. Music and sound design are provided by JSM Music.
Style
Humorous, Horizontal, Cinematic
Techniques
Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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