Progressive: Fire Pit

Mar 2025

Progressive’s "Fire Pit" campaign commercial features the return of the brand’s Dr. Rick character, who provides professional guidance to young homeowners. The narrative splits between a backyard scene of men attempting to manage a stone fire pit and Dr. Rick’s office, where he offers psychological observations on the importance of letting homeowners struggle through their own tasks. Developed by the agency Arnold Worldwide, the spot employs a live-action technique to contrast the outdoor gathering with the clinical office environment. The project is supported by sound design and music curation from JSM Music.

Horizontal, Commercial

Street

TVC / TV Commercial