Progressive: Fast Casual
Brand
Date
Jul 2023
Description
Progressive explores the relatable nuances of adulting in this commercial spot, Fast Casual. The narrative features the brand’s recurring Dr. Rick character as he guides young homeowners through the intricacies of navigating a modern salad bar. Framed through a humorous, live-action technique, the production highlights the comedic friction between generational habits and contemporary dining environments. The visual direction leans into a clean, neutral aesthetic that emphasises the situational performance. Sound design and music composition for the project were provided by JSM Music.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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