Progressive: Dr. Rick (TV) Mall
Brand
Date
Jun 2022
Description
Progressive presents the latest entry in the Dr. Rick campaign, a television commercial exploring the behavioral habits of new homeowners. The narrative follows Dr. Rick as he facilitates coaching sessions designed to help young adults navigate potential triggers within a suburban shopping mall environment. Produced by the team at Arnold Worldwide, the spot features a mix of controlled studio environments and on-location sequences. The work relies on live-action technique to capture interactions near common retail landmarks, maintaining a clean aesthetic throughout the office-based and outdoor scenes.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Beige
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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