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Progressive: Dr. Rick (TV) Airport

Brand
Progressive
Date

Jun 2022

Description

Progressive returns with its ongoing 'Dr. Rick' campaign, a series of television spots focused on helping new homeowners manage common anxieties. In this iteration, the narrative follows Dr. Rick as he guides clients through the stressors of airport travel, contrasting his clinical office setting with the high-traffic environment of a busy airport terminal. Developed by the creative team at Arnold Worldwide, the production maintains a polished, live-action aesthetic that balances commercial comedy with clear, narrative-driven cinematography. The spot captures everyday scenarios with a clean visual style, emphasizing the relatable, lighthearted interactions between the lead character and his students.

Style

Horizontal, Commercial, Clean

Industries
Insurance
Color
Navy
Pure White
Background

Hotel Lobby

Context

TVC / TV Commercial

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