Progressive: Dog Talk
Brand
Date
Sep 2025
Description
Progressive presents Dog Talk, a commercial project featuring the brand's iconic character, Flo. The film captures an outdoor dialogue set against a park backdrop, utilizing natural light to maintain a bright, clean aesthetic throughout the live-action sequence. The production, handled by Wild Gift, centers on a vertical video format. The piece maintains a straightforward narrative approach, cutting between the primary character and a Saint Bernard in the grass.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Navy
Background
Park
Context
TVC / TV Commercial
Associated creatives
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