Progressive: Dog Lady
Brand
Date
Feb 2024
Description
Progressive presents the 'Dog Lady' campaign, a commercial spot that centers on the intersection of personal finance and domestic habits. The film features a protagonist interacting with her pet in a home setting, underscoring the brand's messaging around consolidated account management through a relatable narrative lens. Developed by Arnold Worldwide, the spot employs a clean, live-action technique to capture its domestic subject matter. Production was handled by Sweet Rickey, with post-production and VFX services provided by Nice Shoes, editorial by EDITBAR, and sound design by Sound Lounge.
Style
Horizontal, Commercial, Clean
Industries
Color
Charcoal
Background
Living Room
Context
TVC / TV Commercial
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