Progressive: At Home With Baker Mayfield (TV) Shares Hot Goss
Brand
Date
Jun 2022
Description
Progressive continues its long-running 'At Home With Baker Mayfield' series with this television spot. The commercial features the quarterback in a casual outdoor setting, engaging with fans in a candid interaction captured with natural light and a clean, live-action aesthetic. Developed by Arnold Worldwide, the campaign leans into the familiar character-driven narrative established for the brand. The production maintains a focus on the interaction between the talent and the environment, utilising urban architectural elements to anchor the scene.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Beige
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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