Progressive At Home With Baker Mayfield (TV) Shares Hot Goss 2022

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Progressive continues its long-running 'At Home With Baker Mayfield' series with this television spot. The commercial features the quarterback in a casual outdoor setting, engaging with fans in a candid interaction captured with natural light and a clean, live-action aesthetic. Developed by Arnold Worldwide, the campaign leans into the familiar character-driven narrative established for the brand. The production maintains a focus on the interaction between the talent and the environment, utilising urban architectural elements to anchor the scene.