Proenza Schouler

Sep 2026

The Proenza Schouler Spring Summer 2027 collection campaign balances architectural precision with fluid, tactile garment design. Captured by photographer Iñigo Awewave, the project juxtaposes clean, high-key studio editorial work against the sweeping, metallic geometry of a modern atrium. The imagery channels a crisp, contemporary visual language, moving between macro beauty portraits and wide-angle architectural shots. Creative director Rachel Scott and art director Lina Kutsovskaya guide the collection’s presentation, which emphasizes structural silhouettes and a vibrant palette ranging from chartreuse and pale yellow to deep teal and red. Styling by Marika-Ella Ames integrates sharp, tailored apparel with signature structured leather bags and refined footwear, all rendered through techniques including analogue film, natural light, and clean studio lighting.

Editorial, Clean

White Seamless

Lookbook