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Model standing on a curved ramp wearing a patterned black and white coat with red shoes and a red handbag

Proenza Schouler Proenza Schouler Spring Summer 2027 2026

About

This fashion campaign image for Proenza Schouler Spring Summer 2027, photographed by Inigo Awewave with creative direction by Rachel Scott, captures a model standing on a curved architectural ramp with a glass dome ceiling above. The model wears a long patterned coat featuring bold black and white abstract motifs, complemented by red leather pointed heels and carrying a red handbag. The scene is art-directed by Lina Kutsovskaya with styling by Marika-Ella Ames, hair and makeup by Dick Page, and casting directed by Julia Lange and Tess Wilcox. The lighting is clean and directional, highlighting the textures of the coat and the polished metallic railings of the modern interior structure.

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Public Square

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Advertising Campaign