Proenza Schouler: Proenza Schouler F/W 25 Collection

Mar 2025

The Proenza Schouler Fall/Winter 2025 collection campaign channels a raw, tactile aesthetic, juxtaposing the brand’s signature structured tailoring against rugged, natural landscapes. Captured by photographer Tim El Kaïm, the editorial places models—including Binx Walton, Julia Nobis, and Mica Argañaraz—within mossy woodlands, snow-dusted slopes, and among massive rock formations. The imagery leans into a grounded, earthy atmosphere that highlights the varied textures of wool, leather, and cotton within the collection. Designed by Jack McCollough and Lazaro Hernandez, the collection is defined by precise pleating, oversized silhouettes, and an autumnal color palette of olive, ochre, mustard, and royal blue. The styling, helmed by Charlotte Collet, emphasizes the interplay between sharp, sculptural garments and the organic environment. The campaign is further refined by hair styling from Ramona Eschbach, makeup by Emi Kaneko, and manicures by Ada Yeung, with casting directed by Ashley Brokaw. The series employs analogue film techniques and natural light to maintain a clean, grounded visual language.

Editorial, Vertical, Earthy

Natural light

Lookbook