Proenza Schouler
Proenza Schouler F/W 25 Collection
Mar 2025
The Proenza Schouler Fall/Winter 2025 campaign leans into a rugged, terrestrial aesthetic, setting the brand’s latest silhouettes against raw, organic landscapes. Designed by Jack McCollough and Lazaro Hernandez, the collection emphasizes textural interplay, juxtaposing structured tailoring and voluminous outerwear against backdrops of moss-covered boulders, pine-strewn forest floors, and snow-dusted paths. The imagery, captured by photographer Tim El Kaïm, relies on natural light to underscore the tactile qualities of wool, leather, and pleated fabrics. Fashion styling by Charlotte Collet brings a deliberate contrast to the outdoor setting, pairing oversized blazers and high-neck knitwear with delicate accessories and precise layering. Casting by Ashley Brokaw facilitates a clean, editorial focus, supported by hair styling from Ramona Eschbach, makeup by Emi Kaneko, and manicure work by Ada Yeung. The series utilises an earthy, analogue film-inspired look to frame the season's bold color palette and sculptural forms.
Editorial, Vertical, Earthy
Natural light
Designer Fashion
Lookbook
