Proenza Schouler Proenza Schouler F/W 25 Collection 2025

Description

A model stands on a mossy, snow-dusted ground in a wooded outdoor setting, photographed for the Proenza Schouler F/W 25 collection. She wears a long black sheer dress adorned with small green and dark floral appliqués, paired with black tights and pointed white shoes. A black leather handbag is carried over her shoulder, adding a structured contrast to the fluid silhouette. Natural sunlight filters through the surrounding trees, casting long shadows across the landscape. The campaign was styled by Charlotte Collet with hair by Ramona Eschbach and makeup by Emi Kaneko.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Forest

Context

Advertising Campaign, Lookbook