Primo introduces the 'Lunch With More Punch' campaign, a commercial initiative centered on the brand's Mild Salami product. This animated project utilizes a vibrant vector art style to highlight the ease of integrating packaged meat into everyday dining.
The creative execution leans into bold line work and dynamic lighting to establish a graphic aesthetic. Produced in a horizontal format, the film captures a central character in a casual cafe setting, emphasizing the product's presence within a prepared meal. Tess Connery-Britten provided agency and creative support for this production.
