Primo
Lunch With More Punch - Mild Salami
Brand
Date
Sep 2026
Description
Primo introduces the 'Lunch With More Punch' campaign, a commercial initiative centered on the brand's Mild Salami product. This animated project utilizes a vibrant vector art style to highlight the ease of integrating packaged meat into everyday dining. The creative execution leans into bold line work and dynamic lighting to establish a graphic aesthetic. Produced in a horizontal format, the film captures a central character in a casual cafe setting, emphasizing the product's presence within a prepared meal. Tess Connery-Britten provided agency and creative support for this production.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
CPG / Packaged Food
Color
Crimson
Royal Blue
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.