Primo
Lunch With More Punch - Mild Salami
Brand
Date
Sep 2026
Description
Primo presents 'Lunch With More Punch,' an animated commercial spot focusing on their Mild Salami product line. The campaign utilizes vibrant graphic animation and vector-based art to highlight the brand's protein offerings within a casual dining context. The project features dynamic lighting and bold line work to bring the illustrated character and product branding to the forefront. This execution, developed with creative contributions from Tess Connery-Britten, leans into a clean, commercial aesthetic to showcase the product in a high-visibility format.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
CPG / Packaged Food
Color
Crimson
Royal Blue
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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