Primo
Lunch With More Punch
Brand
ProjectLunch With More Punch
Date
Sep 2026
Description
Primo presents 'Lunch With More Punch,' a commercial film that highlights the brand's high-protein ham within a professional office setting. The spot focuses on the preparation of a sandwich featuring ham, lettuce, and tomato, capturing the assembly process with a focus on product quality. Directed by Tess Connery-Britten, the project utilizes clean commercial styling and natural office lighting to maintain a polished aesthetic. The film centres on the narrative of a quick, elevated meal break in a workspace environment.
Style
Horizontal, Commercial, Clean, Polished
Industries
CPG / Packaged Food
Color
Pure White
Charcoal
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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