Primo
Lunch With More Punch
Brand
ProjectLunch With More Punch
Date
Sep 2026
Description
Primo presents 'Lunch With More Punch,' a commercial spot centered on the preparation of a fresh sandwich within a professional office kitchen environment. The narrative focuses on the assembly of ham, tomato, and lettuce on whole grain bread, highlighting the product as a convenient meal solution. The project features clean commercial styling and utilizes natural office lighting to create a polished aesthetic. Direction by Tess Connery-Britten grounds the live-action technique in a workplace setting, emphasizing the visual appeal of the ingredients through tight framing.
Style
Horizontal, Commercial, Clean, Polished
Industries
CPG / Packaged Food
Color
Pure White
Charcoal
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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