Primo presents 'Lunch With More Punch,' a commercial film that highlights the brand's high-protein ham within a professional office setting. The spot focuses on the preparation of a sandwich featuring ham, lettuce, and tomato, capturing the assembly process with a focus on product quality.
Directed by Tess Connery-Britten, the project utilizes clean commercial styling and natural office lighting to maintain a polished aesthetic. The film centres on the narrative of a quick, elevated meal break in a workspace environment.