Primo
Lunch With More Punch - Leg Ham
Brand
Date
Sep 2026
Description
Primo presents 'Lunch With More Punch,' a commercial film focusing on the brand’s Protein Smoked Shaved Leg Ham. The project leverages clean graphic design and integrated animation to elevate the product's presence within the CPG sector. Featuring creative direction from Tess Connery-Britten, the piece utilizes bold typography and vibrant visual staging to emphasize the product. The execution leans into a commercial aesthetic, balancing live-action talent with animated elements to maintain a clear, high-impact focus.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Animation, Typography
Industries
CPG / Packaged Food
Color
Crimson
Pure White
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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