Primo
Lunch With More Punch - Leg Ham
Brand
Date
Sep 2026
Description
Primo presents 'Lunch With More Punch', a commercial campaign focused on the brand's Leg Ham product line. The creative, helmed by Tess Connery-Britten, utilizes graphic animation and bold typography to highlight the product within a professional office setting. Integrating clean visuals with vibrant commercial styling, the campaign showcases the product pouch alongside prepared sandwiches. The execution leans into a high-contrast aesthetic, utilizing static and animated elements to emphasize the brand's positioning in the packaged food sector.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Animation, Typography
Industries
CPG / Packaged Food
Color
Crimson
Pure White
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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