Primo presents 'Lunch With More Punch', a commercial campaign focused on the brand's Leg Ham product line. The creative, helmed by Tess Connery-Britten, utilizes graphic animation and bold typography to highlight the product within a professional office setting.
Integrating clean visuals with vibrant commercial styling, the campaign showcases the product pouch alongside prepared sandwiches. The execution leans into a high-contrast aesthetic, utilizing static and animated elements to emphasize the brand's positioning in the packaged food sector.
