Primo presents its 'Lunch With More Punch' campaign for their chicken breast product line. The project features vibrant, vector-based animation that highlights the convenience of pre-packaged proteins for on-the-go meals.
The commercial uses a bold graphic design language, centering on the product packaging alongside an animated character. The visual execution employs a high-contrast style that integrates typography with a clear sky background. Tess Connery-Britten led the creative direction for this CPG project.
