Primo
Lunch With More Punch - Chicken Breast
Brand
Date
Sep 2026
Description
Primo presents its latest commercial animation, 'Lunch With More Punch,' focusing on its chicken breast range. The project highlights the brand's packaging through a series of graphic animations, featuring an illustrated protagonist and bold vector typography. Directed by Tess Connery-Britten, the campaign utilizes a bright, commercial aesthetic. The work emphasizes the product's place in daily meal preparation, leveraging animation and vector design to communicate its market positioning.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
CPG / Packaged Food
Color
Crimson
Pure White
Jet Black
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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