Primo
Lunch With More Punch - Chicken Breast
Brand
Date
Sep 2026
Description
Primo presents its 'Lunch With More Punch' campaign for their chicken breast product line. The project features vibrant, vector-based animation that highlights the convenience of pre-packaged proteins for on-the-go meals. The commercial uses a bold graphic design language, centering on the product packaging alongside an animated character. The visual execution employs a high-contrast style that integrates typography with a clear sky background. Tess Connery-Britten led the creative direction for this CPG project.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
CPG / Packaged Food
Color
Crimson
Pure White
Jet Black
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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