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Vivienne Rohner
Date

Apr 2026

Description

This sophisticated fashion and jewellery campaign starring Vivienne Rohner is an masterclass in editorial minimalism, emphasizing the tactile interplay between luxury accessories and structured, high-fashion silhouettes. Under the creative direction of Juan Duque and Nima Habibzadeh, the project channels a refined, urban aesthetic through the lens of photographer Priscillia Saada. The series masterfully balances raw, tangible details—such as the interplay of frayed tweed, voluminous leather, and pavé-set gold links—with a deliberate, clean visual language. Through a series of intimate portraits and macro compositions, the work explores the relationship between the human form and intricate metalwork, using natural light to highlight the shimmer of pavé diamonds against the matte textures of high-end garments. With styling by Elly Mcgaw, the shoot leans into an effortless, contemplative mood, utilizing 35mm film aesthetics and high-key lighting to strip away the superfluous and focus entirely on composition and light. The resulting imagery reads as both candid and meticulously curated, proving that the quiet tension between sharp, sculptural jewellery and soft, natural textures remains the gold standard for contemporary luxury branding. It is a cohesive study in poise, where the model’s minimalist styling acts as a perfect canvas for the opulence of the jewellery, grounded by an understated, city-centric atmosphere that feels both timeless and distinctly modern.

Style

Editorial, Editorial, Portrait, Editorial, Portrait, Portrait

Techniques

Natural light

Industries

Jewellery, Fashion

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