Prada
Thunder Perfect Mind
Brand
ProjectThunder Perfect Mind
Date
Nov 2024
Description
Prada explores the intersection of movement and architecture in 'Thunder Perfect Mind,' a fashion campaign that captures a solitary journey through an urban transit station. The narrative follows a central figure through commercial districts and concrete environments, framed by wide architectural shots and intimate close-ups. Utilizing a cinematic, desaturated color palette, the film focuses on the interplay between structured luxury apparel and the stark geometry of the city. Square Peg Edit managed the post-production for this project, which employs live-action techniques to emphasize a cool-toned, atmospheric visual identity.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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