Prada: Thunder Perfect Mind
Brand
Date
Nov 2024
Description
Prada’s campaign, Thunder Perfect Mind, presents a narrative journey through an urban transit station and surrounding commercial district. The film utilizes a desaturated, cool-toned cinematic aesthetic to highlight the interaction between architectural concrete, glass environments, and the figure navigating the space. Moving through escalators and stone-columned walkways, the protagonist is captured through a blend of close-up tracking shots and wide-angle compositions. The production emphasizes an atmospheric, live-action technique, with post-production services provided by Square Peg Edit.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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