Prada
Thunder Perfect Mind
Brand
ProjectThunder Perfect Mind
Date
Nov 2024
Description
Prada explores an atmospheric narrative in its fashion campaign titled Thunder Perfect Mind. The film follows a central figure navigating a bustling urban transit station, juxtaposing the collection's structured tailoring against the stark lines of concrete and glass architecture. Utilizing a desaturated, cool-toned cinematic palette, the production leans into a rhythmic, live-action technique. Square Peg Edit managed the post-production for this project, which highlights the brand's contemporary aesthetic through wide-angle urban compositions and focused tracking shots.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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