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Prada: The Prada Galleria campaign

Brand
Date

Nov 2025

Description

Prada presents a cinematic campaign for the Prada Galleria bag, starring Scarlett Johansson. Captured across diverse New York City settings, the project navigates through vignettes ranging from an antique store filled with porcelain to an autumn park and an expansive rooftop overlooking the skyline. The production, featuring Partner Films New York, utilizes intimate close-up framing and natural light to maintain a clean aesthetic. Johansson highlights the collection of leather handbags throughout the live-action narrative.

Style

Horizontal, Cinematic, Clean

Color
Jet Black
Navy
Background

Rooftop

Context

Advertising Campaign, Brand Film / Corporate Video

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