Prada: The Prada Galleria campaign
Brand
Date
Oct 2025
Description
Prada explores the character of its iconic Galleria handbag in this narrative-driven campaign featuring actress Scarlett Johansson. Set against a backdrop of New York City, the film moves through a series of vignette scenes, transitioning from intimate dialogue to expansive views of the city skyline and quiet moments in park and interior settings. Directed with a cinematic approach, the production utilizes warm colour grading and natural lighting to establish an atmospheric tone. The project frames the product within a live-action aesthetic, anchoring the visual narrative in the daily movements and distinct environments of the city.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Camel
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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