Prada
Spring/Summer 2026 | Image of an Image
Brand
Date
Jan 2026
Description
Prada’s Spring/Summer 2026 campaign, titled 'Image of an Image,' explores the intersection of identity and media through a series of dynamic vignettes. Set against high-contrast backdrops including deep purple surfaces and textured shag carpets, the film features models interacting with vintage cameras and photographic self-portraits. Leaning into a graphic aesthetic, the fashion film showcases the collection's focus on structured tailoring and contemporary accessories. The live-action technique highlights sophisticated layering through a clean, commercial lens.
Style
Horizontal, Commercial, Clean, Graphic
Industries
Luxury Fashion Houses
Color
Jet Black
Crimson
Lemon
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
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