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Prada: Spring/Summer 2026 | Image of an Image

Brand
Date

Jan 2026

Description

Prada’s Spring/Summer 2026 campaign, titled Image of an Image, explores the relationship between fashion and representation through a series of dynamic vignettes. The project captures the collection's focus on structured tailoring and sophisticated layering by juxtaposing live-action models against textured backgrounds and vintage cameras. Utilizing a graphic, clean aesthetic, the film frames the season's contemporary accessories within a highly stylized set. The production leans into a vibrant color palette, moving between solid orange and deep purple environments to present the latest offerings from the fashion house.

Style

Horizontal, Commercial, Clean, Graphic

Color
Jet Black
Crimson
Lemon
Background

Set-dressed

Context

Advertising Campaign, Brand Film / Corporate Video

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